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Just as Steve Jobs took that bold move years ago to fly the music flag in route to dominating the mobile device market, and digital wellness leaders Calm and Headspace recently brought on heads of music to stay ahead of their competition, the winning team would benefit from a visionary guide on their music-accompanied journey to deliver consumer health and happiness. Maybe the best next step would be to put a captain at the helm of that ship - to navigate boldly through the waves of opportunities emerging at the intersection of music, tech and wellness. Which company will be the first to integrate the full potential of hearables and biometrics to more effectively personalize music for optimal well-being?

Will it be Apple, Amazon, or Spotify that creates the best user experience for music-based wellness and optimal living solutions? What are the next groundbreaking health and wellness initiatives coming from the Amazon Music leads? It is still not clear, however, what Bezos’ intentions are for integrating these two high-growth verticals. Earlier this year they formed a new “Health and Wellness” team in the Alexa division led by Rachel Jiang, and introduced the Amazon Halo brand of sensor and AI-powered wearables and wellness services.Īmidst the race to dominate the digital health market, Jeff Bezos is accelerating the growth of Amazon Music in an effort to overtake Apple 2nd place position in the streaming music market. Their new Head of Strategic Music Initiatives, Jeff Bronikowski, is also exploring new developments in enhancing functional music and hearables technologies, talking to a number of startups in the space.Īmazon is making bold moves into the wellness sector and positioning to disrupt the healthcare industry, forming alliances with Berkshire Hathaway, JP Morgan, Haven, John Hancock and a number of other healthcare organizations. Apple made a major move in digital fitness last month with Apple Fitness+, incorporating music as one of the key features of the premium-priced digital subscription service.